Pablo del Campo is an Argentinean creative entrepreneur, leading the advertising business for the last two decades. He started his career as a copywriter in Casares Grey, in Buenos Aires, then becoming Executive Creative Director in Young & Rubicam and Lautrec Saatchi & Saatchi, before founding his own agency Del Campo Saatchi & Saatchi.
A truly believer in “Ideas Bigger than Ads” including major events like “Battle of the surfaces” adapting and producing concerts, theatre plays and musicals including, successful “Casi Normales” (Spanish version of Broadway hit “Next to Normal”)
Pablo is today the most awarded creative in Argentina’s advertising history and top five in the competitive Ibero American whole market.
He is a pioneer in understanding the fundamental role of Cannes Lions festival in shaping the future of the advertising industry. He got his first Lion 20 years ago and since then he won over 90 more just for the Argentina´s agencies he was leading. Gold Lions in every discipline - the new and the classics - including Grand Prix. He was juror in Cannes in different editions. Film Lions in 2000, Titanium in 2010 and President of the jury of Press Lions in 2015.
Pablo Founded Del Campo Saatchi & Saatchi Buenos Aires with the premise to become an agency with strong local roots and, at the same time, with a regional and global projection. Cannes was the perfect window for this purpose.
Through this approach, the agency did winning work for Procter & Gamble, Coca-Cola, PlayStation, InBev and Mondelēz, among other global brands and also for Argentinean creative brands such as BGH, Andes beer and the Buenos Aires Zoo.
The agency was also recognized “International Agency of the Year” according to Advertising Age. Argentina´s agency performance drove the network to launch Del Campo Saatchi & Saatchi also in Spain.
Two years later, Pablo was appointed as Saatchi & Saatchi’s Worldwide Creative Director, in order to lead global creativity in over 140 offices in 76 countries.
It was a must for him to lead this new role from the Del Campo Saatchi & Saatchi offices in Buenos Aires. It was not an easy task, but the most inspirational one, considering the creative quality of Argentina´s market.
This season Pablo has left the network including “his” Del Campo Saatchi & Saatchi agency feeling strongly rewarded: from its launch until now, Del Campo Saatchi & Saatchi has been ranked in the Gunn Report top 10 consolidated table (1999-2016).
Pablo is acknowledged in the industry not only as a creative leader, but as an entrepreneur in the world of ideas, entertainment and branded content. Among his hits are “Teletransporter” for Inbev’s Andes beer, “Almost Identical” for Beldent gum and “Battle of the Surfaces”, where Roger Federer and Rafael Nadal clashed on a unique half-grass/half-clay tennis court, broadcasted for a 200 million audience.
Highlights of his work:
Buenos Aires Zoo – “Stuffed animals” (Argentina´s most awarded campaign in Argentina´s history).
Inbev´s Andes beer - “Teletransporter”(Grand Prix at Cannes)
BGH Air conditioning – “Dads in briefs”(recently named GunnReport´s top 20 films of the new century)
Ariel - “Stain billboard” (First Gold Lion awarded to P&G brand ever since)
Battle of the Surfaces- Broadcasted for 200 million audience
Beldent gum – “Almost identical” experiment – (Mondelez idea of the year globally)
Inbev´s Andes beer– “Fairest night of all” and “Hagglers” (2016 Pablo´s farewell campaigns at Del Campo Saatchi & Saatchi)
Some of the renamed creative that worked in Del Campo Saatchi &Saatchi that today are leading agencies all over the world: Maxi Itzkoff, Mariano Serkin, Gastón Bigio, Ignacio Ferioli, Diego Medvedocky, Ramiro Rodríguez Cohen, Rodrigo Grau, Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina, among others.
Besides, Pablo followed Bob Isherwood´s legacy by developing one of the most iconic events at Cannes: The Saatchi & Saatchi New Director´s Showcase. The event goes beyond by having special presentations at MOMA and Tate Gallery.
Once again in 2016 Pablo joined Bob at the Cannes Lions Creative Academy.
Pablo’s 360º creative approach finds him today developing new ideas in many areas, including the writing of his new book, that embarks in the issue of how to face panic when ideas don’t come easy.